About
Product designer with a strong focus on UX, user research, and crafting polished end-to-end experiences.I’ve worked on projects across a range of industries—shaping SaaS tools, mobile apps, and fintech products along the way.
I am currently contracting, leading design efforts at startups to help drive growth and contribute to their success. Most recently, I spent over 3 years as a product designer at Flexperto.
My mission is to make products feel as natural as flipping on a light switch. Designing intuitive experiences that build trust, feel effortless, and keep users coming back for more.
📍 From Sweden, but currently based in Croatia.
Technologies and tools I'm comfortable working with:
- Figma/Adobe XD
- Adobe Illustrator/Photoshop CC/Canva
- After Effects/Premiere Pro
- Analytical tools (e.g. Google Analytics, Heap)
- Jira/Slack/Teams/Zoom
- Notion/Confluence
Work experience
Founding Designer · Honeylogic
Croatia
Sept. 18, 2019 - Present
Working as a contractor on end-to-end projects - partnering with a range of companies on branding, UX, and user research to create thoughtful experiences that drive growth and contribute to their success.
Some of the projects I've been working on:
- Mesa Residential - designing their brand guidelines and company presentations as well as other marketing materials.
- StellaAI - in charge of marketing material for the product including assets, promotional video etc.
- Findwork.dev - leading design across all stages at Findwork, a developer jobs aggregator with 50k+ visitors monthly.
- Schweissthal - helped shape their brand identity and designed promotional assets to support product marketing.
Senior Product Designer · Flexperto
Berlin (Remote)
Jan. 1, 2023 - March 1, 2025
- Conducting thorough user research by gathering data through surveys, interviews, and usability testing.
- Collaborating closely with product managers, developers, and other stakeholders throughout the product development lifecycle.
- Streamlined design-to-development handover, ensuring timely MVP delivery.
- Ensuring alignment between design goals and overall product strategy.
- Contributing to and maintaining a design system that provides a consistent visual language and user experience across the company's suite of products.
Product Designer · Flexperto
Berlin (Remote)
June 1, 2021 - Jan. 1, 2023
- Led the design of the website, roll-up banners, business cards, social media assets, and promotional materials.
- Reimagined and redesigned the SaaS product to enhance functionality and user experience, later integrating AI features to further elevate the user experience.
- Conducted audience analysis, used customer feedback to inform design decisions, and tested product flows with Heap Analytics. Iterated on designs based on user insights and optimized the onboarding process to drive user engagement and product adoption.
Founding Designer · New Lantern
San Francisco
April 4, 2021 - April 20, 2022
As the sole designer, I collaborated closely with the team to bring both the product ideas and branding to life visually. Working part-time, I led the design and development of their MVP product from the ground up. My contributions helped shape the product, which supported the company's growth and played a role in their successful $19M Series A funding round.
Product Designer · Tangem
San Francisco (Remote)
Jan. 15, 2020 - April 6, 2021
Led branding and design for all Tangem platforms, focusing on mobile product design, card designs, and design systems to create a distinctive, usable, and effective product.
- Designed mobile apps for Android (Material Design) and iOS (HIG).
- Created product designs for 30+ hardware wallet cards and packaging, for Tangem and partner clients.
- Analyzed user journeys via Shopify, Hotjar, and conducted A/B testing using Google Analytics.
Only showing the most recent work experiences. All experiences can be shared on request.
Projects
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Mesa Residential (2025)
Defined the brand identity for Mesa Residential, a real estate firm focused on building lasting homes rooted in trust, professionalism, and long-term vision. Created brand guidelines, visual assets, presentations, and collateral to reflect a tone of modern sophistication and warmth, ensuring consistency across all touch points.
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Schweissthal GmbH (2025)
Schweissthal manufactures durable, functional workwear, with customization options like embroidery and printing. I helped shape their brand identity and designed promotional assets including roll-ups and flyers to support product marketing.
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Flexcorder (2024)
Led the design of an app developed by Flexperto to address the needs of users who hold on-site meetings with clients but struggle to fully utilize Flexperto’s online services during virtual meetings. Leading workshops, conducting research, creating user flows, wireframes, prototypes & designs, collaborating with developers to ensure the app met users' needs effectively.
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Digisurance (2022 & 2023)
I was responsible for designing the entire visual identity and messaging for Digisurance, one of the leading conferences for innovation in the insurance industry in the DACH region. The event connects corporates, startups, and consulting firms around digital sales and insurtech. Developed brand messaging and visual identity & designed comprehensive brand guidelines to ensure consistency.
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New Lantern (2021-2022)
New Lantern is a startup based in San Francisco that develops AI software for radiology that helps improve medical imaging. Their tools automate tasks like image analysis, diagnosis, and managing workflows for radiologists. As the sole designer, I collaborated closely with the team to bring both the product ideas and branding to life visually.
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Tangem Tap (2020 - 2021)
I led the redesign of the Tangem Tap app, improving usability and accessibility while adding key features. Working with the head of mobile development, I created design systems based on HIG and Material Design to ensure a consistent look and feel across all platforms.
Education
Lund University
Bachelor's degree, Medical Science and Nursing
2013 - 2016
California Institute of the Arts - Calarts - Certificate01/2019 - 04/2019
Adobe Illustrator CC - Course01/2019 - 02/2019
Figma- UI/UX Essential Training - Course02/2019 - 03/2019