Flexperto GmbH
Shaping Flexperto’s Brand Identity and Marketing Presence
Brand Identity
Graphic Design
UI Design
Visual Design
Company
Headquarters
Berlin, Germany
Role
Product Design
Timeline
2021-2025
Website
About the Company
Flexperto is a German B2B SaaS fintech that empowers enterprise sales agents - particularly in the banking and insurance sectors - to manage customer appointments and communication with ease. Trusted by over 100 leading enterprises across Europe and the DACH region, Flexperto provides a centralized platform designed specifically for 1-on-1 customer interactions. It equips sales consultants with everything they need to build and maintain strong relationships online - from scheduling and messaging to video calls and e-signatures - all in one seamless interface.
Flexperto's mission is to remove friction between sales consultants and their customers. We partner with leading European banks and insurance providers to offer a digital communication layer for 1-to-1 customer interactions. Flexperto transforms traditionally in-person sales processes into seamless digital experiences.
Core features include:
- Scheduling Calendar – Lets customers book appointments based on real-time consultant availability.
- Online Meetings – Secure, browser-based video calls powered by WebRTC.
- E-Signature – Enables consultants to create custom documents and collect legally binding signatures.
- Omnichannel Messenger – Centralizes communication across SMS, WhatsApp, Facebook Messenger, and other popular channels.
As a solo designer at Flexperto, I’ve been responsible for:
- Leading the redesign of Flexperto’s platform to improve functionality and user experience, later integrating AI for smarter, more intuitive interactions
- Grounded design decisions in user research - conducting interviews, surveys, and analyzing behavior with Heap Analytics
- Optimizing onboarding flows to boost user engagement and drive product adoption
- Collaborating closely with product managers and developers to align design with business goals throughout the development lifecycle
- Streamlining the design-to-development handoff to ensure timely MVP delivery
- Building and maintaining a scalable design system to ensure visual and functional consistency across the product suite
Elevating Flexperto’s Brand
When joining Flexperto, a key focus was modernizing the branding, design guidelines, and overall look and feel since the existing identity no longer aligned with the company’s growth or audience expectations.
The redesign process began with research into user expectations, industry standards, and the competitive landscape. The goal was to create a cohesive visual language across all touchpoints - product, website, and marketing - reflecting Flexperto’s evolution into a mature, reliable SaaS provider. This refresh strengthened brand perception, improved usability, and reinforced trust in the platform.
